One of the many advantages that we enjoy as digital marketers is the ability to attribute results to specific campaigns and channels. This isn’t something that happens automatically as some may believe, but is a result a well-planned implementation on our parts. But, we haven’t been able to do it without development support until relatively recently.
In the past, webmasters had to be directly involved in implementing the tracking codes—or pixels, as they’re commonly called—required to ensure that attribution is occurring properly. Thanks to tag management systems, those days are gone. After reading this post, you might have to make one more request for code implementation to your webmaster in order to get your tag manager implemented, but after that you’ll be able to take care of the rest.